Custom software, SaaS and CRMs built around how you actually work.
When spreadsheets and off-the-shelf tools start running your business instead of the other way round, we build the system you actually need: designed with your team, tested properly, and supported after launch.
Custom Software, SaaS & CRM, done properly.
Custom CRMs
Pipelines, contacts and automations shaped to your sales process instead of a generic template.
SaaS platforms
Multi-tenant products with billing, roles, onboarding and an admin, ready for paying customers.
Client & partner portals
Secure self-service for bookings, documents, invoices and status.
Internal tools & dashboards
Operations software that replaces the spreadsheet everyone is afraid to touch.
APIs & integrations
Connect payments, accounting, maps, messaging and the rest of your stack.
Modernisation
Move legacy databases and apps onto a modern, maintainable foundation without losing data.
A clear path from idea to running system.
Every engagement follows the same discipline: prove it small, then build it right.
- Discovery workshops with the people who will use it
- Clickable prototype before a line of production code
- Weekly builds on a live staging link
- Automated tests on the parts that matter most
- Launch, training, and an ongoing support plan
Recent work.
Custom Software, SaaS & CRM questions.
What technology do you build with?
Mostly Laravel (PHP), React and TypeScript, with Swift and Kotlin for native apps and Python for data work. We choose what your team can maintain long term.
Do we own the code?
Yes. You own the code and the data, and everything lives in a repository you control.
Can you build a custom CRM instead of using Salesforce or HubSpot?
Yes, when your process genuinely doesn't fit those tools. Sometimes the better answer is integrating the CRM you have, and we'll tell you if that's the case.
How much does custom software cost?
Most custom web applications start around $25,000, depending on scope. Discovery produces a fixed scope and quote.
Pairs well with.
Let's build the thing you keep putting off.
Tell us what's slowing your team down or what you wish existed. You'll hear back within one business day, with a few questions and next steps.